Few men in the sports supplements industry know more about the needs of bodybuilders and athletes than the legend himself: Lee Labrada. With 22 professional bodybuilding titles, including the IFBB Mr. Universe, he is one of the few pro bodybuilders in history to consistently place in the top four at the Mr. Olympia competition for seven consecutive years. Labrada was inducted into the IFBB Hall of Fame in 2004.
So when he retired and established Labrada Nutrition in 1996, it came as no shock to consumers that his products tasted great, were backed by science, could be trusted to meet label claims and have proved to work in the lab and on the field. “When you choose a Labrada supplement, you are using a quality product that contains efficacious amounts of active ingredients, not the ‘pixie dust’ sprinkling that [some] competitors sell you under the guise of a ‘proprietary blend,’” Labrada says. “My products are made in steroid- and pro-hormone free, [Food and Drug Administration]-approved facilities so athletes never have to fear testing positive for these illegal substances on high-school, NCAA, Olympic or professional sports drug tests.”
But you don’t have to be an elite-level athlete to reap the benefits of Labrada’s products. “If you’re interested in getting more fit — whether you are an executive, housewife or weekend warrior — we’ll help you reach your physique goals,” Labrada says. “Our relationship with our customers is built on trust. We educate them on how to burn fat and build lean muscle through our free Lean Body Coaching Club (free at labrada.com) so they can help further their goals.”
Labrada customers enjoy the sweet taste of victory — literally. Its world-famous Lean Body products have won coveted taste kudos, including the NNFA People’s Choice Award and the American Culinary Institute’s Gold Medal Taste Award. Lean Pro8, for instance, is a super-premium protein with eight different time-release proteins, plus 8 grams of fiber and 8 grams of omega-3 and omega-6 fatty acids. “It tastes like melted ice cream,” Labrada says. “If it’s not the most delicious protein powder you’ve ever tasted, I’ll give you your money back.”
Power Carb, which debuted in May 2010, is a designer carbohydrate that pushes nutrients into muscle 1,200 percent faster than waxy maize, pasta or rice to rapidly replenish muscle glycogen. “It works within 30 to 60 minutes and will make you fuller and more muscular starting with the first dose,” Labrada says. “[It’s an] all-natural, drug-free technological nutritional breakthrough.”
If you’re looking to dramatically increase your body’s production of testosterone and growth hormone naturally, safely and legally, Humanogrowth is the product you’ve been waiting for. This patented, pharmaceutically standardized formula of embryonic peptides and purified plasma proteins has been clinically shown to boost testosterone and growth-hormone levels while reducing cortisol levels. Additionally, it increases protein efficiency and helps stimulate growth and regenerate and accelerate muscle tissue.
While browsing Labrada’s Web site, you’re sure to notice the impressive list of celebrities and athletes who are Labrada customers — from former wrestler and current film star Dwayne “The Rock” Johnson and Grammy winner Janet Jackson to five-time world champion UFC competitor Tim Sylvia. “I’m proud to say that we don’t pay any of them for their testimonials,” Labrada says. “They just love the products.”