Get to Know: Inner Armour

Years in Business:

Number of Employees: 26

Best-Selling Product: Nitro Peak is loaded with whey protein hydrolysate, the fastest-absorbing form of whey protein. Hydrolysates are short, digestible peptides that muscles break down and absorb quickly, spiking amino levels in the muscles and promoting the muscle-building process. Nitro Peak is formulated to support athletes’ physique goals and fits perfectly into their dieting regimes to help maintain peak condition and performance year-round.

Newest Product: BCAA Peak contains a 12:1:1 ratio of the three branched-chain amino acids (including 6.2 grams of leucine and 2.5 grams of glutamine per serving). While all BCAAs significantly promote muscle growth, leucine has been shown to play the most critical role in stimulating muscle protein synthesis. Research shows that when an adequate amount of glutamine is ingested, the body increases the rate of protein synthesis, speeds recovery time and cranks up the rate at which lean body mass is gained.

Goals for 2015: Inner Armour will continue to develop innovative, banned-substance-free products that help athletes maximize performance while enjoying the peace of mind of taking third-party-tested sports-nutrition products.

Company Mission: “We have formed a staff of leading industry professionals, scientists, product developers, trainers and registered dieticians to make up the most powerful nutritional supplement brand in the world,” says Eric Johnson, Inner Armour’s vice president. “Our supplements and training methods focus on generating greater power from working muscles, which is defined as the combination of speed times strength. We at Inner Armour focus on the fact that speed times strength equals power, because when it comes to performance, power is what ultimately defines a great athlete.”

Elite Athletes Come First: Inner Armour recently teamed with Informed-Choice to further its dedication to the elite athlete. Informed-Choice is a quality assurance program for sports-nutrition products that certifies that all nutritional supplements and/or ingredients that bear the Informed-Choice logo have been tested for banned substances by the world-class sports anti-doping lab HFL Sport Science. 

Sneak-Peek Product: Soon to hit store shelves will be Amino Volt, a blend of BCAAs and energizing ingredients — including green tea and caffeine — to help sustain muscle energy and dial in focus while also maintaining a balance of essential aminos to feed working muscles for longer and more intense workouts. “We felt there was a gap in proper supplementation that focused on replenishing nutrients lost during intense training,” Johnson says. “If they’re not replaced quickly, your muscles and energy will begin to fail fast.”

Perfect Partnership: Inner Armour has also built a strong relationship with Test Parisi Football Academy. “The athletes who train at the Parisi Speed School and incorporate Inner Armour supplements into their NFL Combine training have had tremendous success,” Johnson says. “In fact, more than 75 percent of all the athletes who have gone through the 

Inner Armour/Parisi NFL Combine training regimen have been drafted into the NFL. Those numbers speak for themselves.”