Get to Know: BSN

Years in Business: 14

Number of Employees: BSN hosts more than 80 employees in its South Florida corporate office, which makes up the majority of the core BSN team. Between a few other U.S. offices, manufacturing facilities and warehouses, and more than 10 international offices, there are close to 1,000 employees who play a role at BSN.

Number of Sports-Nutrition Awards: more than 40 

Best-Selling Product: Syntha-6 is an ultra-premium protein powder and the best-tasting protein BSN has on the market. Syntha-6 not only includes essential amino acids and essential fatty acids, but it is also an excellent source of fiber and contains 6 grams of fat per serving, which makes it a nutritious and multifunctional protein supplement. Syntha-6 is the go-to protein for any nutrition or exercise regimen because it is designed to suit a variety of active lifestyles and diet plans. And with Syntha-6, the high standard of quality protein comes with taste to match, thanks to BSN’s exclusive flavor technology.

Newest Product: BSN recently relaunched its original preworkout, N.O.-Xplode. In 2004, BSN changed the sports-
nutrition landscape forever when it introduced the first complete preworkout supplement, N.O.-Xplode. Now featuring a more concentrated formula and advanced ingredient technology, N.O.-Xplode has been re-engineered to push you and your workout past previous limits. After talking to supplement users and hearing their feedback, the company crafted a formula designed to help deliver explosive energy, enhanced endurance and maximum performance. It also raised the bar on flavor, ensuring the new N.O.-Xplode delivers on the promise of great taste and superior mixability.

Goals for 2015: BSN has a lot in store for 2015 for its top three brands: Syntha-6, N.O.-Xplode and Amino X. First, it’s reformulating Syntha-6. Consumers will see a better ingredient profile and more protein per serving while maintaining the incredible milkshake taste that they demand. Then keep an eye out for extensions to the Amino X and N.O.-Xplode franchises later in the year. 

A-List Athletes:IFBB bodybuilder Flex Lewis, three-time Mr. Olympia 212 champion and first-ever Arnold Classic 212 winner, joined the BSN team of distinguished athletes in 2014. This high-profile list also includes powerlifter Mark Bell and UFC fighter Vitor Belfort. 

Company Mission:“BSN’s main goal is to formulate and distribute the most advanced sports-nutrition products in the world,” says Suzanne Graban, associate brand manager. “We have become a global leader in sports nutrition through relentless dedication to creating dynamic and result-producing products that are known in the industry as both innovative and category creators. We push the edge of nutritional science every day to fuel your athletic success.”

Brand Promise: Quality and safety are the cornerstones on which all BSN products are formulated and manufactured. Its stringent ingredient and manufacturing requirements are best in class. From the raw materials it selects to its state-of-the-art NSF-certified manufacturing facilities, BSN’s unrelenting commitment to superior quality ensures the safety and potency of every product produced.