Looking back at the past 12 months, 2012 was clearly a year of transformation for MuscleTech. “We took feedback from customers online and at shows,” says Eric Hesse, brand manager of sports nutrition, on how company officials decided which products needed revamping and where opportunities for new products existed. “We reinvigorated the Hardcore Pro Series with a new look and focus as the all-new Performance Series. For starters, the entire line was formulated without proprietary blends so that customers know exactly what they’re getting. We reformulated Nitro-Tech to be primarily whey isolate, added a new carb and creatine source to Cell-Tech, completely revamped and updated Nano Vapor and Mass-Tech with exciting new ingredients, and launched Anotest — the first and only powdered testosterone booster designed to give you the effects of four different products in one.”
And if that weren’t enough change, MuscleTech adopted a new packaging and labeling philosophy with its customers’ needs in mind — one that Hesse describes as straightforward, upfront and that doesn’t include proprietary blends or hidden ingredients.
As MuscleTech continues to interact with its customers via online forums, Facebook and Twitter, it has come up with even more ideas to ensure 2013 will be as innovative as 2012. One new product is Iso-Build, the baked bar packed with 25 grams of premium protein, including whey protein isolate (and no soy or collagen). It’s made with wholesome granola oats, honey and natural peanut butter, has an oven-baked freshness and is always moist. It’s available in peanut butter chocolate chip and chocolate brownie. “We’re shifting away from sugar alcohols and hard-to-pronounce ingredients,” Hesse says. Each bar provides 5 grams of healthy fiber, has zero trans fats and only 1 gram of saturated fat.
Meanwhile, if you’re looking to simplify your routine, the reformulation and relaunch of Anabolic Halo is here to help. This powerful all-in-one lean muscle shake is designed to replace seven different products: protein shake, muscle recovery shake, electrolyte drink, amino-acid drink, creatine drink, carbohydrate energy drink and glutamine shake.
Another upcoming product, Phase8, is designed to do one thing: feed muscles the highest-quality blends of protein available. Each two-scoop serving of Phase8 contains 50 grams of protein from six high-quality sources with variable digestion rates. “The multiple release rates of amino acids start to feed your muscle for eight hours — that’s prolonged delivery of key muscle-building blocks, making Phase8 the perfect protein for any time of the day or night,” Hesse says. “Because of these sustained-release properties, it’s a highly anabolic and anti-catabolic protein that helps maintain a muscle-building environment for longer periods.”
MuscleTech’s other asset, in addition to its powerful lineup of products, is the suite of high-caliber athletes it sponsors: Phil Heath, who just successfully defended his Mr. Olympia title; Branch Warren, winner of the 2012 Arnold Classic; and Jose Bautista, outfielder with the Toronto Blue Jays who has appeared in three MLB All-Star Games. And if MuscleTech’s products can fuel the performance of bodybuilders and baseball players alike, just think what they can do for you.