In late 2003, after being struck by a car while on his bike, professional Ironman triathlete Brendan Brazier was told by doctors to take six months off from training. To speed recovery time, he began taking ChlorEssence, an algae supplement that contains growth factors that helped heal his injuries, and MacaSure, a root extract that provides adrenal support. Pleased with his results, Brazier contacted Sequel Naturals, maker of the two products, and shared his success story with company President Charles Chang. The rest, as they say, is history.
Realizing the potential in their partnership, Brazier and Chang decided to produce a complete whole-food meal-replacement made from 100 percent plant-based ingredients that included a full dose of ChlorEssence and MacaSure in every serving. Fast-forward nearly 10 years, and what started out as a whole-food meal replacement is now a full line of plant-based natural health-food products and sport-nutrition supplements under the name of Vega and Vega Sport.
“My vision for the Vega Sport system began several years before the launch of the three-stage system you see today,” says Brazier, a best-selling author, plant-based nutrition expert, and formulator of all Vega and Vega Sport products. “Working with top athletes, I recognized that most aren’t realizing their full potential because of shortcomings in existing sport nutrition. Vega Sport changes the game because each ingredient is purpose-driven, selected in synergistic combination to complement other ingredients and deliver specific performance-boosting results, both within the formula and across the system as a whole.”
Because Vega Sport products were specifically developed for athletes who want to take a holistic approach to sport nutrition, the products are all 100 percent plant-based and free from such common allergens as dairy, gluten and soy. The Vega Sport performance system focuses on three stages to help athletes perform at their best:
Prepare: Athletes can get in the zone with energy to burn by using Pre-Workout Energizer drink mix. This blend of 13 synergistic plant-based performance-improving ingredients, including green tea, yerba mate, coconut oil and Rhodiola, provides immediate and sustained energy; increases endurance, aerobic and anaerobic capacity; and enhances mental focus and recovery.
Sustain: To push harder, last longer and take it to the next level, Electrolyte Hydrator, Endurance Gel and Endurance Bar provide immediate and sustained energy, hydration and electrolyte replenishment.
Recover: Finally, recharge and repair so you can do it all again sooner with Performance Protein, Protein Bar and Recovery Accelerator. These products replenish your system, repair muscle tissue and reduce inflammation to assist recovery. Performance Protein, for instance, is a complete multi-source plant-based protein featuring branched-chain amino acids and glutamine, and it is formulated to improve strength, build and repair muscles, and reduce recovery time. It’s available in vanilla, chocolate and berry flavors and contains no artificial flavors, colors or sweeteners. Take Performance Protein within 90 minutes of your workout or throughout the day, and pair with the Recovery Accelerator for optimal results.
From A-list celebrities such as Hugh Jackman (who used plant-based products to build muscle for his role in X-Men Origins: Wolverine) to athletes like cyclist David Zabriskie and UFC fighter Mac Danzig (who take Vega and Vega Sport as part of their training routines), there is a distinct movement toward natural plant-based and minimally processed health and nutrition products. Thanks to Vega Sport, athletes now have a way to fuel their bodies with natural sports-nutrition systems as a way to achieve an edge in training and competition while improving their overall health in the process.