Performance Simplified - Muscle & Performance

Performance Simplified


While some supplement companies cater to a specific type of athlete, like professional bodybuilders, Prolab Nutrition Inc. positions itself as the answer for everyday athletes who want results but are also looking for value. “Our tried-and-true formulas and single-ingredient products lend themselves to athletes of all types, including weekend warriors and fitness enthusiasts looking to support a healthy lifestyle,” says Tracy Holland, Prolab’s brand manager.

Now, those tried-and-true formulas are boasting an appealing face-lift. After 20 years of providing high-quality, high-performance sports-nutrition products, Prolab decided it was time for a change. The theme — Performance Simplified — makes it even easier for consumers to find the right products suited to their needs. “Prolab got a whole new look during the first quarter of 2012,” Holland says. “The entire product line went through a complete packaging redesign. The new look embodies the ‘Performance Simplified’ motto, which includes straightforward language and label messaging that is easy to understand. This helps take the guesswork out of customers’ hands — they can now confidently select which supplements are needed to achieve their goals without needing to decipher complex, high-science verbiage.”

Prolab provides a complete and comprehensive line of formulas and products in every major category, including multiple proteins, amino acids, creatine, preworkout drinks and fat burners. This diverse lineup makes it easy to build a completely customized supplement routine, whether you are just starting out or have achieved an advanced fitness level. And recently, Prolab added a few new products to its arsenal.

In the spring of 2012, it launched N-Large3, a complete reformulation and upgrade to its flagship mass-gainer N-Large2. N-Large3 continues the tradition of providing the essential balanced nutrition and high-caloric content needed for hardgainers to grow and maintain muscle mass. The carefully selected blend of proteins, carbohydrates and lipids stack up to yield 600 muscle-building calories per serving to help build muscle and avoid burning hard-earned gains. The formula contains 45 grams of protein, 75 grams of carbs, premium lipids for energy and muscle growth, and more than 65 grams of muscle-fueling amino acids.

In addition to the launch of N-Large3, Prolab added Quick Fire, a nitric-oxide pre-training amplifier formulated to help fuel explosive training performance and push workouts to the next level. Each dose provides supercharged energy, intensity and heightened mental clarity to help fight the halting effects of fatigue and power the body to meet the demands of intense training.

With a new look and a few new products to round out its offerings, Prolab is poised to take on another 20 years in the industry. “Our new ‘Performance Simplified’ approach strives to take the guesswork out of performance supplementation,” Holland says. “It provides you with the building blocks you need to help increase energy levels and strength, enhance the development of lean muscle, help reduce body fat and improve recovery.”