In the late 1980s, brothers Tony and Mike Costello, a former bodybuilder and team sports athlete, respectively, realized the sports nutrition industry was lacking in two areas: consistency and quality. So they decided to take matters into their own hands and bring these key differentiators to athletes by establishing Optimum Nutrition in 1987.
To this day, Optimum Nutrition strives to produce distinctive, affordable, premium-quality products while making every effort to anticipate evolving customer needs and meet the demands of a dynamic market with innovative products and unsurpassed service. “Our mission is to help everyone find their true strength,” says Tim Weigard, communications coordinator for Optimum Nutrition. “Whether they want to get in better shape, improve muscle tone, increase endurance, or they are an athlete or football player, Optimum Nutrition has a product for whatever you want to achieve.”
If, for instance, you’re looking for the best-selling protein powder in the country, look to the company’s Gold Standard 100% Whey. This formula — a favorite of top bodybuilding trainer Charles Glass — packs 24 grams of protein per serving with less fat, cholesterol, lactose and other undesirable ingredients. “People tell me they use the powder to make brownies, muffins, pancakes and even pudding,” Weigard says.
Optimum also takes into consideration its customers’ busy lifestyles, as seen with Natural 100% Oats & Whey. This product combines the benefits of these two nutritional powerhouses in a smooth, drinkable shake that’s quick to prepare and equally easy to clean up. Each serving contains 24 grams of all-whey protein and as much fiber as a big bowl of oatmeal.
Optimum’s ever-expanding product lineup proves its commitment to innovation. In fact, it recently rolled out a new bar product, Wholly Oats. “This high-protein oat bar has 21 grams of slow-digesting whey protein isolate, casein, and egg albumen and whole-grain rolled oats,” Weigard says. “At 290 calories and with a 2-1 ratio of carbs to protein, these bars — available in strawberries and cream and chocolate peanut butter — make a great breakfast before a workout.”
Because the products are all manufactured in its own state-of-the-art 500,000-square-foot production facilities, Optimum Nutrition can control the integrity. “Our commitment to quality is evident throughout the entire product-development process,” Weigard says. “We carefully select vendors who supply premium raw materials. Highly sophisticated equipment confirms the purity and potency of every ingredient on our labels. And quality-assurance professionals conduct inspections daily.”
But don’t worry about the cost of these quality measures being passed on to you. “We make sure each product is not just top quality but also among the most competitively priced in the industry,” says Weigard, who also points to Optimum’s commitment to constantly improving products. “They’ll keep getting better from here.”