Linda Hlivka, clinical nutritionist and formulator at Olympian Labs Inc., has a brilliantly simple business philosophy: “I can’t develop or promote any product that I don’t believe in. I do all my research first and look at clinical studies before I determine what raw materials I want to put into a product to create the end result. You have to truly understand the product before you can sell it to someone else. And you truly have to believe in it.”
And with her dedication to research, quality and potency, Hlivka has created some new products and reformulated old favorites for 2013. The first is Calcium 2Go, an improved formula for this on-the-go calcium and vitamin D delivery system. It contains 1,000 milligrams of calcium and 1,500 IU of vitamin D, and it takes the form of flavorless crystals. “There are no pills to swallow,” Hlivka says. “Unlike the chalky horse pills out there, this is a tasteless powder you just sprinkle on your food or into beverages.” An offshoot of Calcium 2Go is CalMag 2Go, which adds 500 milligrams of magnesium to the aforementioned mix.
With all the new research out on the benefits of magnesium, it’s no surprise that Hlivka created Magnesium 2Go. “Magnesium can help with PMS symptoms, migraines, mood and muscle cramps,” she says. “So I’ve developed a liquid product in a 25-milliliter shot form that’s portable so you can throw it in your gym bag or purse. It’s a nice-tasting pineapple-tangerine flavor.”
The next is a reformulation of Olympian Energy, which Hlivka says contains B vitamins and other nutrients and herbs. It’s stimulant-free, making it a great alternative to other energy shots, and lasts a full 12 hours. Instead of a traditional bottle, the new packaging is a blister pack containing four capsules, perfect for a gym bag.
Sea Nourishment — a sea elixir that contains sea vegetables, ionic trace minerals from the Great Salt Lake, enzymes, vitamins, coral calcium and other phytonutrients — helps the immune system, bone development and muscle recovery. “I’ve created a new flavor and beefed up the formula, which contains over 93 minerals,” Hlivka says. “We have the cran-raspberry flavor and a new tangerine cream. Just take an ounce or two of this liquid daily.”
The four super-nutrients — grape-seed extract, resveratrol, CoQ10 and omega-3 — are present in Ageless, which offers powerful antioxidant protection, reduces inflammation and helps maintain healthy cholesterol levels. “With 840 milligrams of eicosapentaenoic acid and 420 milligrams of docosahexaenoic acid, it’s a very powerful product that is great for cardiovascular health as well as skin health,” Hlivka says. “It works from the inside out to replenish the body and can help to reduce fine lines and wrinkles.”
And finally, later this year look for Olympian Labs to launch a new product line for dynamic women that will focus on weight loss and weight management. “There will be five to seven products, such as a fat burner, a protein powder, a body cleanse/detox product and a probiotic to aid digestion,” Hlivka says.