Years in Business: 10
Ahead of the Pack: Scivation pioneered the intraworkout and drinkable branched-chain-amino-acid categories, and its early efforts put the company at the front of the learning curve. While other companies are just getting started, Scivation has already perfected the flavor and the performance of Xtend.
Company Mission:“We possess a commitment to our customers and ourselves,” says Monica Mark, marketing manager at Scivation. “We also have a commitment to formulating and commercializing nutrition supplements that are functionally relevant in sports and fitness; the mantra of ‘bigger, stronger, leaner’ has brought us this far. Additionally, our mission is to positively impact human health with applications that reach beyond the realm of greater physicality. We are both a health-supplement and a health-improvement company.”
Best-Selling Product: Xtend, the original intraworkout drink mix, was the first product of its kind. Although it originally subsisted in the underground, Xtend has built an enviable track record of 10 years of satisfied customers and millions of containers sold. The prime reason for the product’s success is 7 grams of BCAAs — in the nature-designed and research-proven 2:1:1 ratio — plus glutamine and citrulline malate. Xtend also boasts a proprietary blend of hydration-inducing electrolytes and is a sugar-free way to help you power through brutal gym sessions. Xtend helps facilitate fat loss and new muscle construction, and it also shortens recovery time by orchestrating optimal protein synthesis and balancing
Newest Product:A ready-to-drink version of Xtend will offer the same functional formulation — 7 grams of BCAAs, citrulline malate and electrolytes — and the same best-in-class taste. The 16.9-ounce bottles provide delicious, calorie-free support to help anyone grind through grueling workouts. In fact, the entire Scivation Xtend franchise is expanding with additional flavors, variations and forms.
Goals for 2015: Scivation will continue to fund its university research initiative, and it’s currently running several studies in rodent and human models on Xtend as well as on other compounds and formulations. A fair amount of the research initiatives are looking at sports applications, but the company has also significantly committed to other general health investigations, so look for big announcements from Scivation by the end of 2015
Buff and Brainy: One of the most important members of Team Scivation is Layne Norton, Ph.D., an accomplished natural bodybuilder and powerlifter, as well as a bodybuilding, figure and physique coach. His ties to academic and real-world research make him a valuable contributor to Scivation’s efforts.
Pioneering Spirit: Before the launch of Scivation Xtend, branched-chain-amino-acid supplements were available only in capsules, a costly and cumbersome way for folks to get a decent, physiologically relevant dose of BCAAs. “We are the pioneers of the intraworkout category as well the first company to make a drinkable, palatable BCAA product,” Mark says. “We’ve parlayed this head start into perfecting the formulation, expanding flavor profiles, and improving product mixability and clarity. We are constantly, and painstakingly, improving our product.”