Years in Business: 20
Number of Employees:200 to 300
Best-Selling Product:Iso-100 is the company’s fastest-
absorbing protein designed for the hardest-working athletes. Each serving delivers 25 grams of hydrolyzed 100 percent whey protein isolate and 5.5 grams of branched-chain amino acids (including 2.7 grams of leucine), which are depleted during intense training. The protein is free of gluten and lactose, with less than 1 gram each of sugar and fat per serving. In celebration of the company’s 20th birthday this year, Dymatize Nutrition launched three new flavors: birthday cake, fudge brownie and orange dreamsicle.
Newest Product Lines to Hit Vitamin Shoppe Shelves:
1) PerformanceDriven products are scientifically formulated with proven ingredients to help you achieve faster results from your training and meet and exceed your performance goals. The line consists of M.P.ACT (a preworkout), Amino Pro (an intraworkout that supports improved endurance via a blend of electrolytes, BCAAs, citrulline and taurine and has no added sugar) and M•P•S (a postworkout).
2) Pursuit Rx is a line that’s designed to help the natural athlete improve energy and performance in and out of the gym. It consists of a preworkout containing beet extract and natural caffeine from black- and green-tea extracts, a recovery blend that provides a 2:1 complex carbohydrate-to-protein ratio ideal for strength training and a 100 percent whey protein with 6 grams of BCAAs sweetened by stevia.
Company Goal: Dymatize will continue to provide high-quality products for the range of consumers’ sports-nutrition needs, that, when combined with their drive and determination, help them meet and exceed their own fitness goals.
Company Mission: “Dymatize’s mission is to develop superior performance sports nutrition to fuel the athlete in all of us,” says Rick Zuroweste, Dymatize’s chief marketing officer. “We invest a lot of time, energy and resources to ensure we deliver superior products. Our in-house research-and-development team, led by Dr. Robert Wildman, formulates products using leading-edge scientific knowledge, and we obtain Informed-Choice Trusted by Sport certification for our products so consumers can trust that our products are free of banned substances.”
Putting It to the Test: Dymatize pressure-tests its products with elite athletes of all types to ensure its products deliver true results. The company collaborates with top athlete-training facilities, like IMG Academy in Bradenton, Florida, where many current and aspiring professional athletes go to train to improve their game and/or draft status. In addition, Dymatize continuously tests its products in university studies to prove that it will deliver the promised results.
Now You Know: Production of products and manufacturing of powders and liquids takes place in Dymatize’s state-of-the-art manufacturing facilities. All production equipment, three separate research-and-development labs and four quality-control labs are located in-house. The company also has its own flavor lab, which it uses instead of purchasing finished flavors from an outside company. This means the company is in total control of the purchasing, processing, blending and packaging of its products, which ensures the highest safety, efficacy and quality at every step.